Branding / Cycling

Velofinesse

From teamwear to vehicle branding — a complete visual identity for a cycling team.

For Velofinesse, I designed multiple cycling kits and handled the full branding of their team bus. A project where cycling culture, design, and attention to detail come together.

Teamwear

White t-shirt with a De Hulk Freddy Maertens illustration

Front of a white t-shirt with a De Hulk Freddy Maertens illustration

White t-shirt with a Monsieur Paris-Roubaix and De Kannibaal illustration

Front of a white t-shirt with a Monsieur Paris-Roubaix and De Kannibaal illustration

Vehicle branding

Velofinesse van livery with an illustrated cyclist raising both arms

Scope

Custom illustration and design for team kits
Graphic execution and production-ready assets
Vehicle wrap design and branding
Color and identity alignment across all touchpoints

Building a strong brand?

From apparel to full-scale branding — I help create visuals that stand out.

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