Design / Merch / Cycling Culture

Eat Pasta
Ride Fasta

A playful and recognizable design for cyclists — inspired by carb loading, speed, and cycling culture.

White Eat Pasta Ride Fasta tee, front with a small pasta bowl print

This design is built around a familiar moment in cycling: eating pasta before a ride. The combination of humor and sport creates a bold and approachable piece within the cycling community.

Design principles

Purpose

To create a design that goes beyond cycling — something that can be worn both on and off the bike as part of a lifestyle and identity.

White Eat Pasta Ride Fasta tee, front with a small pasta bowl printBack of the white Eat Pasta Ride Fasta tee with the full sloganFolded white Eat Pasta Ride Fasta teeMan wearing the grey Eat Pasta Ride Fasta teeWoman wearing the white Eat Pasta Ride Fasta tee, seen from the backBack of the grey Eat Pasta Ride Fasta tee with the full slogan

Result

A bold and accessible design that resonates with cycling culture. The mix of humor and simplicity makes it appealing to a wide audience within the cycling community.

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